Sunday, June 8, 2008
TRUTH IN ADVERTISING
This is kind of like "military intelligence" and "jumbo shrimp." We're talking oxymoron here, where the words contradict one another. But I guess, in all fairness, there has to be some truths somewhere in advertising.
Maybe there's a touch of truth hidden in those advertising disclaimers, which are really denials of responsibility to avoid lawsuits and usually written in tiny type so it's hard to read and figure out what's really going on.
Probably the most honesty I see displayed in advertising occurs in pharmaceutical commercials. That's where you see somebody being helped by a product with a name that sounds like it's been created by a nerdy lab technician.
Following a breezy commercial with people who now have something to live for… you're socked with a litany of cautions.
RELAXOFT may cause road rage, nose bleeds, baldness, memory loss, swollen ankles, facial boils, excessive earwax, uncontrollable cursing, an urge to play in the mud, snoring while awake, lying under oath, atheism, and a desire to spit at small pets.